Enlightenment for Chinese companies' globalization

Chunlan has developed from a deficit small company to an steady externalistic group through 20 years efforts. It has experienced three-ply competition in the mart. It has structured an operation mechanism worthy with market laws. It has created an approach to development with its testify characteristics, which is as sanitary as congenial with the Chinese characteristics. The experience in Chunlans transnational operation is teach for Chinese companies orbicularization. 1> Design get globalization strategy. Ever since the clear up and opening policies, Chinese market has been merging into global market. It is more(prenominal) the case after chinaware joined WTO. The pure domesticated market no all-night exists. There is only unity global market. This requires managers to change the set(p) operation concept and view as the sense of internationalisation to designing and applying global strategy goals. To infix the world market, Chinese companies sh ould firstly have a serious study of global market, preference situation and major competitors. They should also pay scraggy attention to the world politics, economy and engine room development, which is the priming coat for designing strategies. Secondly, companies should design their strategies based on their own capabilities and market situation. The strategies should be compatible with company operation capacities and resource conditions as well. Thirdly, companies should concentrate on global strategy, and strengthen direction policies, organisation structure and human resource constructions, etc. to implement the strategic goals.

With the changing world market and indefinit e outermost environment, companies should ! skip from their practical conditions to track dynamically their strategic goals and secure hushed implementation of the goals. 2>. Strengthen management mechanism of international operation. Multinational companies are highly organized large-scale companies. It requires bulletproof management compatible with international regulations. Chinese companies should set up comprehensive inner control system to meet underlie demands of multinational operation: (1) Companies should operate on the basis of international rules... If you want to get a full essay, order it on our website: OrderEssay.net

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