Marketing analysis of Excalibur, restaurant sport bar producer.

MARKET ANALYSIS

Excalibur is faced with the exciting opportunity of being the first-mover in the eatery sport bar market. The consistent popularity of female achievements, combined with the growth interest in female sports, has been proven to be a winning concept in other markets and will pay off the same results in Atlanta.

Market Segmentation

We see Excalibur as kindly to deuce-ace major market segments. Fortunately, the long, late night hours of operation will help Excalibur lend itself to multiple segment appeal. Our market part scheme allows some room for estimates and nonspecific definitions.

1.College Students--By creating an environment that is appealing to college disciples, we secure a natural progression between the student and the young professional. Through word of m extincth, Excalibur expects an increase of five pct yearlyly from this segment.

2.Tourists and Business Travelers--More and more business and travelers and tourists are conclusion themselves in Atlanta every year as is make evident by the increased demand and subsequent working out of the topical anesthetic airport. We plan to reach these people through locate marketing to local hotel patrons. We anticipate a 20% annual growth rate in this segment.



As our relationships grow with the local hotels, so too will the word of mouth recommendations from the hotel provide as well as the patronizing of our sports bar by their families and friends. Our future plan is to publish a simple website in order to create awareness to any traveler who wants to support an advanced look at the club before their visit.

3.Young Professionals--Due to our propinquity to the downtown and midtown area, we must appeal to female adults. Whether it is a root of friends out to see a movie together or a woman who want to just go out and relax, these people need a place to eat/ discombobulate either...

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