Marketing Management

Abstract

In this assignment, explanations of market, image of marketing, how marketing applied for public arrangement present been outlined.

Firstly definitions of marketing are introduced by different authors, on the nucleotide of these definitions, different views are given like which is the best definition working in todays market and what are the differences of these definitions? Then supposition of marketing has been outlined by different authors and how marketing plan is different than selling apprehension. Generic supposition of marketing is defined to understand how was the marketing in past, how it is in present and how it testament be in future. Then societal marketing concept is introduced to understand the social responsibility of organisation towards human welfare and what all are marketing activities involved in it. Then, how the concept of marketing applied in public organisation has been defined by taking National part operate (NPS).

Introduction

In todays world, marketing is treated differently. Marketing is not only restricted till selling of goods and services. In most of the companies, managers believe that marketing subject matter distribution of goods, promotion, pricing and sales but it is not, marketing subject matter how to make full customers by fulfilling their needs and wants by providing quality products and services and on the basis if these how organisation rear end achieve its goals and objectives.



The concept of marketing is broadened on the basis of customer requirements.

Marketing managers should put customers in central for making decisions. If organisation does not care roughly customers, it cannot achieve its goals and objectives. Marketing managers should always get the information nearly market by doing market research so that they can know about the trends of the market and views of the customers. On the basis of this, organisation can introduce products or services that can satisfy customer.

What is Marketing-...

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