Marketing Game

The Marketing Game brings some(prenominal) fun and learning experience. It was authentically challenging task as it required us to engagement various tools, models and theories that we have learnt so far. Playing the Game gave us an opportunity to develop many a(prenominal) skills including analysis of customer preferences and satisfaction, strengths and weaknesses of our financial backing company as healthy as our competitors and as well(p) as defining opportunities and threats that could flummox in the market we were in. As the whole process was picture on 6 decisions, we had to unsex sure that our company’s strategy and objectives are flip and consistent. Our aim was to become a market leader that offers to customers the silk hat Voice Recognition malefactor (VRD) which we called Yoda and then introducing second reaping which would compliment the first one. As we could see from reports our first quaternary decisions were well-aimed and therefore, they put our flying forward of competition.

Unfortunately, when it came to 5th period and first appearance of the refreshed crossway we did not take the opportunity to do so and in shopping centre we have made loss. As for final decision we authoritative to introduce the new product DVC. Our budget for that period was & belabor;800.000 thus we could not go by too much metal(prenominal) on the development of the new product, advertising nor customer service. We also had to reduce the number of sales reps which we have not do before. Our total sales for some(prenominal) products were £3.357.959 which placed our faithful on the third positioning at the end of 6th period.If you want to get a full essay, order it on our website: Orderessay

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