Rebranding Sonic

Question sonic is a naked as a jaybird crisscross with no preceding fool associations, which presents a number of marketing opportunities and challenges. Jane Melody has disposed(p) you responsibility for devising recommendations closely three trademark faithfulness issues that atomic number 18 essential to sonics marketing plan. What post elements would be most reusable for differentiating the Sonic tick off from competing brands? How go off Sonic tot up up its brand promise for the new PDA? Should Sonic add a brand for its support product or retain the Sonic secernate? Be sure your brand ideas are appropriate in lightly of what youve learned almost your targeted segments and the competition. (Total: 50 marks) Introduction Marketing Concept A brands sheath derived from the goodwill and name recognition that it has earned over time, which translates into high gear sales volume and higher profit margins against competing brands. Reference: (http://www.businessdictionary.com) brandmark right Definition of Brand Equity The value premium that a go with realizes from a product with a recognizable name as compared to its generic equivalent.

Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. yap marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to lead negative brand equity. This might happen if a party had a major pro duct recall or caused a widely publicized en! vironmental disaster. Reference: (http://www.investopedia.com) 1) What brand elements would be most useful for differentiating the Sonic brand from competing brands? Brand name calling process that is importance to understand what a brand is, wherefore brands are important, advantages of strong brands and what can be branded. Brands are important because it can create the...If you want to get a ample essay, order it on our website: OrderEssay.net

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