Case Study Beer

Global forces and the europiuman brewing industry This case is centimeimered on the atomic number 63an brewing industry and examines how the increasingly competitive pressure of useable inside global markets is causing consolidation through acquisitions, each(prenominal)iances and closures in spite of appearance the industry. This has resulted in the growth of the brewers reliance upon super brands. In the centre of attention 2000s the major centre for production of beer in the world was Europe; its production was twice that of the USA, which in 2003 was the worlds largest beer-producing country. In the alcoholic drinks sector beer sales are dominant: total sales across the world accounted for 74 percent of all(a) alcoholic purchases (Euromonitor 2002). Although the European market as a unanimous is mature, with beer sales showing slight falls in well-nigh markets, Datamonitor 2003 reported that the alcoholic beverage sector grew at an yearbook rate in valu e terms by 2.6 per cent year between 1997 and 2002.

Table 1 European beer divine guidance by country and year (000 hectolitres ) |Country | |1980 |1997 |1998 |1999 |2000 |2001 | |Netherlands |12213 |13475 |13225 |13309 |13129 |12922 |11985 | |Norway* | |7651 |2330 |2203 |2305 |2327 |2290 | |UK ! | |65490 |61114 |58835 |58917 |57007 |58234 | |Norway* | |48.1 |52.9 |49.7 |51.7 |52.0 |51.0 | |UK | |118.3 |103.6 |99.3...If you want to see a full essay, order it on our website: OrderEssay.net

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