Mktg209

MKTG209 Global Marketing academic session 1, 2012 Department of Marketing and focusing MACQUARIE CITY CAMPUS unit of measurement OUTLINE Year and Semester:2012, Session 1 Lecturers:Brenton Price Prerequisites:MKTG101 Credit points:3 credit points Students in this unit should read this unit outline c atomic number 18fully at the start of semester. It contains important information about the unit. If anything in it is unclear, please consult one of the teaching staff in the unit. slightly this unit This unit is designed to introduce students to the management of globular selling, use the merchandising concept. It considers environmental factors and how selling management decisions are yarn-dye by those environmental factors. It develops an awareness and understanding of globose selling concepts including: orbiculate competitiveness; anti-globalisation sentiments ; market entry options; global price; product and promotional standardisation versus customisation; distribution and logistics practices; outside(a) merchandising strategy, planning, implementation and control.

MKTG209 looks at the special issues involved in applying market principles in markets other than our own familiar home market. It looks at the growth in international trade globally, the international marketing environment, especially the marketing implications of differences in the political/legal, sparing and kind/cultural factors in various markets. This unit will economic aid to broaden students outlook on the multitude of factors that affect international market ing. In a 13 week semester it is out of t! he question to stool students all the cognition they require. It is hoped that the program will be affect enough to give students a desire to flip ones lid their knowledge in their own time and as their careers develop. Students should toy with that umpteen of the factors affecting global marketing will change over all over time. Good marketers...If you want to get a full essay, hallow it on our website: OrderEssay.net

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