Marketing Mgmt Final Exam Questions

1. (TCO B) What argon the advantages of qualitative measurements when doing food marketing research? What are the disadvantages? Be sure to answer both questions. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the economic appreciate set up, for identifying ways to create more(prenominal) value. According to the value chain model, e really company is a combination of activities that are performed to design, produce, market, deliver, and underpin their products. Identify the types of activities that would create value within the establishment. How can an organization use this tool? What firebrands this an rough-and-ready approach? (Points : 25) 3. (TCO H) New products fail at a very high rate, often great than 75%. Demonstrate a graduate-level response that communicates your in reconditeness rationale for why so many products fail upon their introduction. ground on this, to what should marketers be reasonable when introducing a product that is bleak to the market? (Points : 25) 4. (TCO D) Your company manufactures a quality line of kinsfolk kitchen appliances, refrigerators, stoves, dishwashers, and so forth, and you are extremely competitive with companies such GE, Frigidaire, KitchenAid, Whirlpool, LG, and others. The market is quite price sensitive. Youve unspoilt learned that your primary foe has cut their prices to the consumer by 7%.

What might be nigh reasons that would support their decision to absorb a price lessening? What should be your thoughtful chemical reaction? (Points : 25) 5. (TCO F) You are the gross revenue motorbus for your company. Your sales team is angiotensin-converting enzyme that, once they gain t he initial sale, enjoys considerable repeat ! business. gross revenue reps are paid a base of $35K and their commission case can add as much as $49K a year (average). Top producers make as much as $65K a year in commission--along with their base pay, they make $100K. Sales reps have not been militant in pursuing sweet business. They have become commodious in making restate sales calls on their animated customers to be visible and...If you requirement to get a affluent essay, order it on our website: OrderEssay.net

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